RevSync · 2025
Cold data into warm conversations, end to end.
A brand and a website for RevSync, a lead generation company that turns cold lists into real conversations. Built end to end, from positioning to a live website with leads coming in.
Brand
Web
Content
Visit website
Bob came to us with a conversion problem. The old website had been put together with AI tools and it looked like every other AI website out there. Nothing about it said who RevSync was or why anyone should book a call.
We normally lean on AI to move fast, but the first thing here was to listen. Bob had been burned by it once and that was the real brief under the brief. So we adjusted. AI stayed where it earned its place, like sorting references or drafting copy variants, and stayed out of the parts that decide whether the brand feels like Bob's. The shape of the project came from hearing him out, not from a process we run on every job.
Discovery came first, to pin down the identity, the narrative, and the way Bob actually talks about the business. That is where the line "cold data into warm conversations" came from, and the rest of the brand fell into place around it. We skipped the obvious blue and red and built a gradient from a yellow-green to a cooler green, which carries the same idea without looking like every other sales tool. The typography is assertive but human, not the usual heavy bold.
Then we mapped the website. Sitemap, wireframes, a mid-fidelity landing page, then straight into building it live. Every section makes the next step obvious without shouting. Forms feed into Bob's platform and the whole thing is wired up to Google Analytics.
We normally lean on AI to move fast, but the first thing here was to listen. Bob had been burned by it once and that was the real brief under the brief. So we adjusted. AI stayed where it earned its place, like sorting references or drafting copy variants, and stayed out of the parts that decide whether the brand feels like Bob's. The shape of the project came from hearing him out, not from a process we run on every job.
Discovery came first, to pin down the identity, the narrative, and the way Bob actually talks about the business. That is where the line "cold data into warm conversations" came from, and the rest of the brand fell into place around it. We skipped the obvious blue and red and built a gradient from a yellow-green to a cooler green, which carries the same idea without looking like every other sales tool. The typography is assertive but human, not the usual heavy bold.
Then we mapped the website. Sitemap, wireframes, a mid-fidelity landing page, then straight into building it live. Every section makes the next step obvious without shouting. Forms feed into Bob's platform and the whole thing is wired up to Google Analytics.
Results
The website is live and Bob is happy with it. We crossed thirty thousand sessions on the new website, which gave him real numbers to work with instead of guesses. The work was a close back and forth the whole way, trying to get the thing right at the pace this brand needed. That is the part Bob keeps coming back to when we talk.
What they said
“Team was absolutely amazing. Went above and beyond to understand my personal story and past experience before diving into my current business and crafting a new brand for it.”
Bob Xu
CEO · RevSync